For brands and creators who know who they are — and need the world to feel it too.
Helping you tell your story the right way, so your audience feels it, your press lands, and your content works.
Services
Your narrative, built to be heard
You know your story — getting it out clearly, consistently and in the right voice is harder than it looks. I build the narrative framework that holds everything together, then translate it into the formats that move it forward.
Your identity, made visible
A brand’s visual world should feel like an extension of who it is, not a mood board assembled from references. I translate your identity into creative direction your audience can see and feel.
Content that feels like you
Good content isn’t just pretty — it’s recognisable. I create content that looks considered and feels native to your brand, so your audience knows it’s you before they even see your name.
The right rooms, the right people
Getting seen isn’t about being everywhere. It’s about being in the right places, with the right people, saying the right things. I handle press outreach and partnerships that expand reach without diluting what makes you distinctive.
Moments built to be remembered
A good event isn’t just a room full of people — it’s a brand made tangible. I handle the creative and operational side from concept to execution, so the experience matches the story you’re telling everywhere else.
Selected Work
Personal Brand
IG video scripts and press pitch narratives building a personal brand voice that attracts the right couples and the right press.
Education Brand
Content scripting and social narrative — educational content that converts without losing the brand’s voice.
Beauty
Cast 20 models across skin tones for the full foundation range. Full A to Z shoot development.
Fashion
Concept to execution — moodboard, casting, location scouting and full visual narrative.
Beauty
Full creative direction, moodboard, casting, studio sourcing and props.
Fine Jewellery
Moodboard, casting, props and on-site direction. Visuals aligned with the brand luxury positioning.
Personal Brand
Video editing and reel creation for Instagram — content that captures the emotion of destination weddings.
Education Brand
Scripts into content — reels and social assets that make complex ideas easy to consume.
Fine Jewellery
Campaign and social content produced alongside the creative direction shoot.
Personal Brand
Press strategy placing her story in the right editorial spaces to attract high-end clients.
Talent
Media narrative positioning Emilio across the right editorial titles and audiences.
Talent
Press and partnership building — every placement intentional and brand-aligned.
Podcast
Press and partnership strategy building visibility and reach for the She MD Podcast.
Brand Activation
Brand activation at Victoria Beckham’s London offices. Full creative and operational oversight.
Fine Jewellery
Brand dinners alongside Vogue and Harper’s Bazaar editors. Full production across both markets.
Luxury Beauty
Fragrance launch with Vogue contributor Tish Weinstock. Table design, guest curation, full production.
Interiors / Hospitality
Flower vase collection launch at Chiltern Street. Venue, set design and full cast sourcing.
About
I work with brands and creators who know who they are, but haven’t figured out how to make everyone else feel it. That’s where I come in.
I studied fashion product development at LCF and CSM. From concept to product, all the way to the moment it’s in the customer’s hands. That process taught me to find the story behind everything, to understand a product beyond what it’s made for or its use, see a brand and its story, and find a way to make it interesting enough to appear in magazines. To write a creative brief with the story as the purpose, not just for decoration.
Three years in communications, working across press, events, shoots, KOL strategy and social with brands in fashion, wellness, beauty, fine jewellery and talent, made me understand that none of it works in isolation if the story isn’t cohesive and clear.
My entry point is always the story, channel and aesthetic follow it.
What a brand is and stands for is everything, everything else is a visual or narration of that.
Contact